Speeches & Seminars

Nothing focuses the mind like an economic downturn. All of a sudden we are forced to focus our attention on the basics… keeping our existing customers happy, growing the business, increasing revenue and profitability while reducing overhead and expense. This is the time when marketing shines and there is no one better at training your sales and marketing people or reminding your customers about the value that you provide than Alf Nucifora. He has spoken to more than 500 companies and associations around the world on these very subjects and he is available to do it for you.


Alf’s Speech Topics

The following is a comprehensive list of speeches that Alf Nucifora delivers. Speeches will be customized upon request to fit the specific needs of your organization. If you would like Alf to develop a speech on a particular topic not included here, he will be happy to do so.

  1. Marketing to the Luxury Consumer … Who they are and how to do it
  2. Mind Candy… the best of all the crazy and hilarious “stuff” that is floating around the Internet — Comprising videos, commercials, unusual photo galleries, games, jokes and more.
  3. Passion And The Big Picture — As service quality continues to decline, service mediocrity maintains its beachhead on the shores of American business. In his lively address, Alf Nucifora views the service experience through the eyes of a jaded consumer, discusses the decline in service quality, illustrates the need for a renewed sense of excellence and reveals the tactics for achieving that excellence.
  4. Promoting And Marketing Your Firm — A master of the art of promoting business, Alf’s successful strategies and tactics will transform the way you do business. Among the topics: Critical tips for promoting your firm; PR for effective self-promotion; and a long-term new business solicitation plan.
  5. Profiling the New Leader — As we enter the new millennium, the need for vision and leadership becomes a necessity, in business, politics, family and life itself. But the traditional leadership paradigm has changed from the hierarchical autocrat, to the consensus team-builder, to the rare new leader of 2000 and beyond who understands the continually shifting and volatile needs, desires, fears and aspirations of the 21st century worker and citizen. Alf explains the new leadership paradigm, tells you what the “new” leader looks like and how he/she will inspire a following.
  6. The Art and Profitable Rewards of Relationship Selling — In today’s battle for consumer loyalty, it isn’t enough to simply build your brand. Alf Nucifora is one of the nation’s leading experts on personal marketing and sales techniques. Let him show you how to nurture a profitable and long-standing relationship with your customers and build the kind of sustaining alliances that will help turn aprofit.
  7. Mr. Nucifora … You’re Having A Heart Attack! — Personal crisis and how to cope with it as told from firsthand experience. Learn how a CEO who is always on the go, has learned to cut back on the stress without having to cut back on the man-hours.
  8. Can A Woman Make It To The Top In Corporate America? — The last word on breaking through the glass ceiling as seen from a supportive male point of view. Valuable information, tips and psychological insights on how to deal with this everyday problem that is endemic in today’s male dominated, corporate environment.
  9. Time to Make a Change…A Manager’s Guide to Implementing Change Successfully — Competitive organizations of the millennium face change at every turn. Corporate restructuring, TQM processes and new technologies are a few of the forces that challenge today’s managers to make swift adjustments, without disrupting the normal business flow. Alf Nucifora, recognized for his ability to facilitate change and inspire action, discusses the factorsthat separate the winners from losers. Learn what will happen if change is not managed properly, what three primary roles must be assigned before change can be attempted, and why the people who make up your organization are the keys to implementing change successfully.
  10. Characteristics Of A Well-Run Account … From An Account Executive’s Point Of View — All the tricks of the trade and much more in terms of managing a client’s business. Learn how to sell your clients what they need rather than simply what they want. Valuable tips on how to be a partner to your clients and not just a vendor. Win your client’s confidence and help nurture a profitable and long-standing client/provider relationship.
  11. How To Get Your Ad/PR Agency To Work For You — Clients, here’s an all-encompassing guide to nurturing a solid, long-term relationship with your agency that can be a key factor in the success of your business. Much like a marriage, the relationship that develops between you and your agency will be dictated to a great extent by the chemistry that develops between both parties. Is your ad agency equipped to grow and expand with your business? How can you be assured your agency will react quickly to your needs? Alf Nucifora provides a road map that you will refer to time and again, offering proven programs and thought-provoking tips to help get the most from your agency. Presented by a seasoned ad professional who has worked on both the agency and client sides, and has the scars to prove it.

Who Has Alf Addressed?

Commercial Organizations:

  • Advertising Age
  • Adweek Seminars
  • American Bus Association
  • American City Business Journals
  • Builder Marts of America
  • Chick-fil-A, Inc.
  • Cox Enterprises
  • Days Inn of America
  • Domino’s Pizza
  • Donnelley Information Services
  • Exxon Company, USA
  • Heidrick & Struggles
  • Hewlett Packard
  • Hyatt Hotels
  • IBM
  • Internal Revenue Service
  • KPMG
  • Piper Aircraft Management Association
  • Purina Company
  • Rheem Manufacturing Company
  • Ritz-Carlton Hotel
  • Sprint

Professional Organizations:

  • American Cancer Society
  • American Chamber of Commerce Executives
  • American Hardware Manufacturers’ Association
  • American Marketing Association
  • American Newspaper Publishing Association
  • American Women in Radio and Television
  • California Association of Prepaid Dental Plans
  • Colorado Tourism Board
  • Florida Association of Retailers
  • Georgia Department of Tourism
  • Georgia Society of CPAs
  • Greyhound Track Owners’ Association
  • International Council of Shopping Centers (ICSC)
  • International Newspaper Advertising and Marketing Executives (INAME)
  • Major Market Radio
  • National Agri-Marketing Association
  • National Association of Prepaid Dental Plans
  • Outdoor Advertising Association of America (OAAA)
  • Point-of-Purchase Advertising Institute (POPAI)
  • Professional Photographers of America
  • Public Relations Society of America (PRSA)
  • Resolution Trust Corporation (RTC)
  • Sales and Marketing Executives (SME)
  • Service Corp. of Retires Executives (SCORE)
  • Young Presidents’ Organization (YPO)